Gavin Williams from Fishrod

Today I got a chance to meet a graduate from my course who is now director of a company called Fishrod. Although the talk was quite informal it was still very interesting to speak to him and learn more about the world of digital design away from academia.

He discussed one of his main challanges as a director, which was not necessarily finding and hiring good staff, but retaining them as people working in the industry generally move from company to company as they are hired in a short contract basis.

One of the ways he did this was through the use of 20% days. Basically 20% of a working week (one day) is alloted for employees to work on their own personal projects. Creating these projects greatly increases staff morale and showing these projects increases the reputation of the company.

The allowance of creative freedom witihn a workspace is clearly a key issue for companies in the design world. In the future I am going to use these concepts in my project work and hopefully it will increase our group performance.


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